Nicole Dyson is a visionary Brand and Creative Consultant, and Freelance Social Media Manager, with a wealth of experience in the digital fashion sphere and its surrounding culture. She works closely with some of the leading, and most recognisable brands in the luxury space. 

With nearly a decade of experience across multidisciplinary roles, time spent working in London, New York, Paris, and Copenhagen has shaped a diverse portfolio spanning commercial and editorial projects, marketing, VIP wardrobe, PR and more.

In her previous in-house role at Selfridges, Nicole played a pivotal part in developing fresh, effective, and optimised content strategies to strengthen and sustain the brand’s identity and performance. Over five years, she built a robust network of clients and collaborators, working with familiar names including Prada, Versace, Loewe, Jacquemus, Marine Serre, Martine Rose, Ganni, Highsnobiety, and more. She was also a founding team member of TheYellow Pages, Selfridges’ first-ever publication.

Nicole now divides her time between industry and education, currently holding a position as a part-time Associate Lecturer in Fashion Image Making and Styling at The University of Salford, Manchester. She leads creative briefs and project delivery, ideation, and image editing, while overseeing the assessment and development of students’ work for portfolios. 

In the last year, Nicole has joined the team at Pull Letter Magazine, a biannual fashion publication, taking on the role of Social Media and Content Editor. She has most recently stepped into a new role as Social Media Manager at Vogue Business.